Vancouver Event Planners – Kathie Madden Events Rotating Header Image

October, 2009:

Non-Profits Need to Embrace Technology

54371294 ad79ee1455 150x150 Non Profits Need to Embrace TechnologyIf you are a Nonprofit and have been shying away from technology or social media platforms,  you need to take  more advantage of of the benefits that further reduce expenses through labor costs and court donors in a more efficient way.

1.    Spreading the word about your organization by using Twitter, MySpace, and Facebook will generate interest to a larger and more global demographic.
2.    Reducing your dependence and expenses for direct mail using  Email and the web will better communicate your message and generate donations.
3.    Donors with an email address are more valuable- even if donors want to respond by mailing in their donations.

4.  Having online payment options is  convenient and provides much quicker results.

5.  Using cutting edge technology demonstrates that you are maximizing your efforts for the betterment of the organization.

Confused about Twitter? Come to this Cocktail Party

cocktail glasses 150x150 Confused about Twitter? Come to this Cocktail PartyI will admit I was skeptical about the power and influence of Twitter and other Social media platforms.  I couldn’t figure out what value there was to posting until I met a Business Leadership Coach; Patti Dragland of Strategic Sense Inc. Patti walked me through the etiquette and explanations that helped me better understand the strategies I needed to employ. I wanted to share them because I believe they are extremely helpful and will  give you a very good understanding of the network that can be established.

1. You need to begin by thinking like a guest at a cocktail party where you know no one.

2. Politely introduce yourself to someone and create a discussion.

3. If there is mutual willingness to share conversation stay with them and they will begin introducing you to people you should get to know.

4. There is no worse guest at a party that one who talks only about them self.  Politely create an interactive discussion based on learning about each other.

5.  If you do not connect in a mutual interest, move on and begin networking the room.

6.  Just like at any cocktail party; in turn you must learn to introduce your contacts to people that may benefit from meeting them.

7.  Have something to offer: tips, advice, new items, trends etc.

8.  It is not a contest to get the most Followers, it is a format to broaden your relationships,  to  connect and share with a global network of people, and to get you out of the office…sort of.

What are you Worth? Find the formula here!

Calculator2 150x150 What are you Worth? Find the formula here!I often get phone calls from enthusiastic event planner hopefuls poking around for information on what to charge their clients.  This formula was given to me long ago from an event professional, and I in turn pass it on.  I hope it comes in useful but more importantly, be realistic in the pursuit of making top dollars in this competitive industry before you have the proper training and experience.

Play with this formula, along with your expertise; you should be able to determine a reasonable fee that calculates your worth.

Your Highest Annual Salary (or what you would like to make) __________________

Divide by 50 (weeks per year)____________

Divide by 5 (work days per week) __________

Multiply by 2.5 (for expenses) _____________

For an hourly rate, divide by 8 ________________ (round up to the next $5 for the min. daily rate)

Total ____________ (round up to the next $1 for min. hourly rate)

Per Diem_____________

Hourly Rate __________

Pay It Forward…in Business?

handshake 150x150 Pay It Forward...in Business?  In reply to an online inquiry I made, I was sent a response by the Director of Recognition Awards & Business Development and following her signature was written these words; “Practicing Random Acts of Kindness”.  This was such an atypical business tag line but it caught my interest because I heartily share the philosophy.

Some months later I began receiving significant business opportunities and although I wasn’t certain, I wondered if it was her magic wand of “Random Kindness” that had been wielded in my direction. The actions that bring achievement in business can be measured by diligence, patience, error, luck and in some instances; by the kindness of others.  I was correct in my assumption that it was her that passed on the opportunities that have assisted to further validate my skills.

Why am I telling you this?  Perhaps it is time to randomly practice appreciation to those that have helped you succeed in business. We are often supported by dedicated employees, faithful clients, trusting associates, and casual acquaintances but do we make the effort to show or tell them how much their support has helped in the growth or success of our business?  Of course in shameless self-promotion I would encourage you to host an appreciation event for them however, I would like to emphasize that extravagant events are not always necessary.  The simplest tribute in the form of a spoken word, or perhaps a card can cultivate the truest form of appreciation and contribute to a positive corporate culture.  Even better if they are then encouraged to pay it forward.

In the earliest stages of my own business development I was met with some not so encouraging results when seeking advice from my industry competitors, and at that moment I vowed that I would never deny assistance to anyone attempting an event planning career. That one decision has me answering inquiries and mentoring potentially future rivals quite frequently, but this one ethical practice has given me the pleasure of paying forward my knowledge and guidance.

Anyone that has helped you along the way would be touched to know they meant a difference in your business.  In my own circumstance, I took Ms “Random Acts of Kindness” for lunch and told her how much I appreciated what she had done for me. During our lunch I mentioned how refreshing it was to meet someone in business that was not embarrassed to apply these values in a business landscape.   Knowing her philosophy helped me when I bought her a gift of gratitude. Inside the bag I included a smaller wrapped gift, knowing that when the time was right she would continue to Pay it Forward to some other deserving person at work.

5 Hot Fund-Raising Tips

fundraising 150x150 5 Hot Fund Raising TipsFund-raising events can create more than just money; there is intangible gold in developing the strategies of a successful signature fund-raising event that will also assist in long-time sustainability.

Focus on these 5 C’s :

1. Contacts – Will the people that attended the event do so again? Have a plan in place to gather contact information and thank them for attending and donating at your event, and also to provide your organization with contacts for future event announcements. Give people the opportunity to opt out if they are not interested.
2. Credibility – People want to know that when they donate in any way, what percentage or purpose the funds are being raised for.
3. Continued Education – Communicate your mission statement and any other important information to the public about present and future initiatives. Ask yourself if they will learn anything new from this project.
4. Commitment – By fulfilling your obligations you will prove your motivation and improve your organizations’ image.
5. Community Relations – Show proof that the community and its’ involvement in your event is benefiting from your fund-raising initiatives.

Any fund-raising event needs strategic leadership, clear objectives, and motivated volunteers, but don’t forget to mine for gold among the 5 C’s of success before and after your event.