Fund-raising events can create more than just money; there is intangible gold in developing the strategies of a successful signature fund-raising event that will also assist in long-time sustainability.
Focus on these 5 C’s :
1. Contacts – Will the people that attended the event do so again? Have a plan in place to gather contact information and thank them for attending and donating at your event, and also to provide your organization with contacts for future event announcements. Give people the opportunity to opt out if they are not interested.
2. Credibility – People want to know that when they donate in any way, what percentage or purpose the funds are being raised for.
3. Continued Education – Communicate your mission statement and any other important information to the public about present and future initiatives. Ask yourself if they will learn anything new from this project.
4. Commitment – By fulfilling your obligations you will prove your motivation and improve your organizations’ image.
5. Community Relations – Show proof that the community and its’ involvement in your event is benefiting from your fund-raising initiatives.
Any fund-raising event needs strategic leadership, clear objectives, and motivated volunteers, but don’t forget to mine for gold among the 5 C’s of success before and after your event.