1.    Spreading the word about your organization by using Twitter, MySpace, and Facebook will generate interest to a larger and more global demographic.
2.    Reducing your dependence and expenses for direct mail using  Email and the web will better communicate your message and generate donations.
3.    Donors with an email address are more valuable- even if donors want to respond by mailing in their donations.

4.  Having online payment options is  convenient and provides much quicker results.

5.  Using cutting edge technology demonstrates that you are maximizing your efforts for the betterment of the organization.

1. You need to begin by thinking like a guest at a cocktail party where you know no one.

2. Politely introduce yourself to someone and create a discussion.

3. If there is mutual willingness to share conversation stay with them and they will begin introducing you to people you should get to know.

4. There is no worse guest at a party that one who talks only about them self.  Politely create an interactive discussion based on learning about each other.

5.  If you do not connect in a mutual interest, move on and begin networking the room.

6.  Just like at any cocktail party; in turn you must learn to introduce your contacts to people that may benefit from meeting them.

7.  Have something to offer: tips, advice, new items, trends etc.

8.  It is not a contest to get the most Followers, it is a format to broaden your relationships,  to  connect and share with a global network of people, and to get you out of the office…sort of.